RTFKT x Nike AR Hoodie
The first hoodie in collaboration with Nike sportswear and its recently acquired Web3 fashion and collectible studio, RTFKT Studios.
The RTFKT x Nike AR Genesis Hoodie is an exclusive digital hoodie for RTFKT’s Clone X NFT avatars. In addition to the virtual item, each owner will receive a physical hoodie equipped with a near-field communication chip (NFC) that allows for wireless communication between the clothing and its respective NFT.
Through augmented reality (AR) technology, the hoodie enables wear for both Clone X avatars and real-life holders. Designed for the future, the hoodie comes with an NFC (near-field communication) chip allowing wireless communication between the hoodie and the digital asset.
Using a combination of trackers and QR codes, owners can bring their physical hoodies to life in AR with effects such as virtual wings. Moving forward, the company will introduce additional utilities to its catalog of digital clothing, such as tokens to access exclusive in-person events.