VintageVerseĀ | Ever wonder what a Fried-Our-Kombie is? | Men at Work ā Down Under
To succeed, today brands must engage with their customers through story.Ā The most successful brands become a part of the their customers story & through that perspective a part of āPop Cultureā.
In the dictionary: #PopCulture - ārefers to the ideas, attitudes, perspectives and images that become part of our everyday livesā.
This blending of brand & culture can readily be seen in music lyrics.Ā And a notable example is:
Men at works song: āDown Underā.
Lyrics:
Traveling in a fried-out Kombie (combie)
On a hippie trail, head full of zombie
I met a strange lady, she made me nervous
She took me in and gave me breakfast
And she said
Do you come from a land down under?
Where women glow and men plunder?
Can't you hear, can't you hear the thunder?
You better run, you better take cover
Men at Work ā Down Under (Colin Hay, Ron Strykert)Ā
Other notable examples include:
Don McLeanās ā American Pie
We all know the lyric:
āDrove my Chevy to the levee but the levee was dryā
Or
The kinks - lola
āYou drink champagne and it tastes just likeĀ Coca-Cola.ā
Although some legalities in the 70ās had some versions changed to āCherry Colaā.Ā I think Coca Cola at the time missed the boat on that one.Ā Thatās a topic for another post.
Brands and Culture are shaped by the stories we tell.Ā The best brands are the greatest story tellers.
ANSWER:Ā
A āKombieā is a broken down Volkswagen (VW) combination van &Ā "fried-out" means overheated.
Volkswagen has become very good at embedding itself in pop culture.Ā From the āKombieā to the VW āBeetleā ā think Herbie.
It has peeked my curiosity as to how many top 100 songs have referenced a VW vehicle.Ā An idea for a future post. š
#LinkedinCreators: What brands do you see embedded in popular culture today? Comment below.
#VintageVerse #002
#LinkedincreatorĀ #volkswagenĀ #menatworkĀ #Marketing #Branding #Socialmedia #linkedin #brand #popculture