#VintageVerse | đ Ever wonder what a Fried-Our-Kombie is? đ| Men at Work â Down Under
VintageVerse | Ever wonder what a Fried-Our-Kombie is? | Men at Work â Down Under
To succeed, today brands must engage with their customers through story. The most successful brands become a part of the their customers story & through that perspective a part of âPop Cultureâ.
In the dictionary: #PopCulture - ârefers to the ideas, attitudes, perspectives and images that become part of our everyday livesâ.
This blending of brand & culture can readily be seen in music lyrics. And a notable example is:
Men at works song: âDown Underâ.
Lyrics:
Traveling in a fried-out Kombie (combie)
On a hippie trail, head full of zombie
I met a strange lady, she made me nervous
She took me in and gave me breakfast
And she said
Do you come from a land down under?
Where women glow and men plunder?
Can't you hear, can't you hear the thunder?
You better run, you better take cover
Men at Work â Down Under (Colin Hay, Ron Strykert)Â
Other notable examples include:
Don McLeanâs â American Pie
We all know the lyric:
âDrove my Chevy to the levee but the levee was dryâ
Or
The kinks - lola
âYou drink champagne and it tastes just like Coca-Cola.â
Although some legalities in the 70âs had some versions changed to âCherry Colaâ. I think Coca Cola at the time missed the boat on that one. Thatâs a topic for another post.
Brands and Culture are shaped by the stories we tell. The best brands are the greatest story tellers.
ANSWER:Â
A âKombieâ is a broken down Volkswagen (VW) combination van &Â "fried-out" means overheated.
Volkswagen has become very good at embedding itself in pop culture. From the âKombieâ to the VW âBeetleâ â think Herbie.
It has peeked my curiosity as to how many top 100 songs have referenced a VW vehicle. An idea for a future post. đ
#LinkedinCreators: What brands do you see embedded in popular culture today? Comment below.
#VintageVerse #002
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