#VintageVerse | šŸ’š Ever wonder what a Fried-Our-Kombie is? šŸ’š| Men at Work ā€“ Down Under

VintageVerseĀ | Ever wonder what a Fried-Our-Kombie is? | Men at Work ā€“ Down Under

To succeed, today brands must engage with their customers through story.Ā The most successful brands become a part of the their customers story & through that perspective a part of ā€œPop Cultureā€.

In the dictionary: #PopCulture - ā€œrefers to the ideas, attitudes, perspectives and images that become part of our everyday livesā€.

#VintageVerse | Ever wonder what a Fried-Our-Kombie is? | Men at Work ā€“ Down Under

This blending of brand & culture can readily be seen in music lyrics.Ā And a notable example is:

Men at works song: ā€œDown Underā€.

Lyrics:

Traveling in a fried-out Kombie (combie)

On a hippie trail, head full of zombie

I met a strange lady, she made me nervous

She took me in and gave me breakfast

And she said

Do you come from a land down under?

Where women glow and men plunder?

Can't you hear, can't you hear the thunder?

You better run, you better take cover

Men at Work ā€“ Down Under (Colin Hay, Ron Strykert)Ā 

Other notable examples include:

Don McLeanā€™s ā€“ American Pie

We all know the lyric:

ā€œDrove my Chevy to the levee but the levee was dryā€

Or

The kinks - lola

ā€œYou drink champagne and it tastes just likeĀ Coca-Cola.ā€

Although some legalities in the 70ā€™s had some versions changed to ā€œCherry Colaā€.Ā I think Coca Cola at the time missed the boat on that one.Ā Thatā€™s a topic for another post.

Brands and Culture are shaped by the stories we tell.Ā The best brands are the greatest story tellers.

ANSWER:Ā 

A ā€œKombieā€ is a broken down Volkswagen (VW) combination van &Ā "fried-out" means overheated.

Volkswagen has become very good at embedding itself in pop culture.Ā From the ā€œKombieā€ to the VW ā€œBeetleā€ ā€“ think Herbie.

It has peeked my curiosity as to how many top 100 songs have referenced a VW vehicle.Ā An idea for a future post. šŸ˜Š

#LinkedinCreators: What brands do you see embedded in popular culture today? Comment below.

#VintageVerse #002

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