”Comparing Pinterest to any other social network is like comparing Apples to Cows”.
Pinterest is like comparing 🍎 to 🐮
📌 This quote speaks to Pinterest beautifully.
📌 Pinterest has a lot of people scratching their heads.
📌 And a lot of people just plain old ignore it.
Because they don't understand it.
📌 The reason they do not understand it is that it is fundamentally different than other social search platforms.
📌 Pinterest is a different beast
it runs on different principles than Facebook, Instagram, LinkedIn, and YouTube.
For starters…It's not even a true Social Media Site.
📌 It's a Visual Search Engine. Pinterest themselves calls their platform a visual discovery engine.
📌 Pinterest is the second largest search engine not owned by Google.
📌 Did you realize that Pinterest is the greatest organic search tool on the planet?
📌 By design, it is a “Visual Discovery Search Engine”.
📌 And it is the second largest search engine
not owned by Google. The first two being Google is self and Youtube.
📌 Pinterest has recently hit the 300 million active user mark.
📌 Pinterest is growing rapidly since its IPO.
📌 93% of Pinterest users have integrated the Pinterest
platform into their day-to-day shopping patterns.
📌 Users start their shopping process on Pinterest. Using it to do
research, due diligence, and do-it-yourself tutorials.
📌 Many of them use Pinterest to buy products online.
📌 Many users taking the mobile app into stores to aid in their purchasing process.
📌 And at the end of the day, 87% of those Pinterest users have purchased a product because of the Pinterest platform.
📌 Have you used Pinterest to aid you in your shopping decisions, or your shopping research?
QUESTION: If so, tell us about it below. Once again Pinterest the greatest organic marketing/search tool on the planet.
📌 Don't disregard it. It's growing rapidly and it will dominate the visual search area in the future.