The Power of “The Hero’s Journey” Selling Through Story
A Guide to Grabbing Customer Attention Through Storytelling
🍌🐀 here, and I want to share with you the power of storytelling and the magic of "The Hero's Journey." This incredible method has transformed the way I engage with my audience and skyrocketed my success.
The Hero's Journey is a concept developed by Joseph Campbell in his book "The Hero with a Thousand Faces." The Hero's Journey is a narrative template that involves a hero who:
1️⃣goes on an adventure,
2️⃣faces and overcomes a crisis, and
3️⃣and then returns home transformed.
The Banana Rat braks down the steps from the Hero's Journey this way:
Ordinary World: This is the hero's everyday life before the adventure begins.
Call to Adventure: The hero is faced with an event, challenge, or problem that disrupts their ordinary world and prompts them to start their journey.
Refusal of the Call: The hero may initially hesitate or resist the call to adventure due to fear or reluctance.
Meeting the Mentor: The hero encounters a mentor or wise figure who provides guidance, advice, and encouragement, helping them prepare for the journey ahead.
Crossing the Threshold: The hero commits to the adventure and leaves the ordinary world behind, entering a new and unfamiliar realm.
Tests, Allies, and Enemies: The hero faces a series of trials and challenges, meeting new allies and encountering enemies along the way.
Approach to the Inmost Cave: The hero approaches the central crisis or turning point of the story, often a dangerous place or situation.
The Ordeal: The hero faces their greatest challenge or crisis, which they must overcome to continue on their journey.
Reward: After overcoming the ordeal, the hero receives a reward or benefit, such as new knowledge, power, or a valuable object.
The Road Back: The hero begins their return journey to the ordinary world, often facing challenges or opposition as they do so.
Resurrection: The hero faces a final test or challenge that requires them to use the lessons they've learned and the growth they've experienced during their journey.
Return with the Elixir: The hero returns to the ordinary world, transformed by their experiences and bringing with them the rewards or benefits they've gained, which can be used to improve the world or help others.
These steps can be adapted and applied to various storytelling contexts, including marketing and branding, to engage and connect with audiences more effectively.
The "Hero's Journey Storytelling Method" - Using the Heor;s Journey to Grab Customer Attention...
1️⃣ Step 1: Intro - A relatable and comparable story/act that shows you feel their pain.
Start by showing your audience that you've been in their shoes. Share a story of struggle, a problem that you've faced, and how you overcame it. Be their Yoda.
2️⃣ Step 2: Be their Yoda or Obi-Wan Kenobi - Give them a framework to attack the problem with.
Provide your audience with a clear, actionable framework that they can follow to achieve success on their journey. Break it down into simple, easy-to-understand steps to empower them to take action.
And remember: “People want to know what is in it for them.” -🍌🐀
3️⃣ Step 3: Show them what they can achieve - Paint a vivid picture of the possibilities.
Inspire your audience with real-world examples from your successes and failures. Show them the incredible results they can achieve by following your guidance and taking on the quest.
4️⃣ Step 4: Insert your "Call-To-Action" - Guide your audience to join your community.
Finally, use a clear and conversational call-to-action to encourage your audience to take the next step. Whether it's signing up for a newsletter, joining a group, or purchasing a product, make it easy for them to connect with your community.
So, have you used "The Hero's Journey" in your storytelling outreach strategy? Share your experiences and how it's helped you grow your community through story.
The 🍌🐀 has spoken!
#storytelling #nft #herosjourney